Anticipating that more and more consumers will forgo long department store lines for the convenience of on-line shopping, attorneys representing dot.com clients have been working diligently behind the scenes to ensure that their clients are adequately prepared for the holiday rush.
This year, research analysts are expecting consumers to spend billions of dollars purchasing goods and services on-line. The stakes are high for these e-retailers: failure to properly anticipate heavy traffic, spikes in merchandise orders and a myriad technical problems could trigger legal liability and potentially, business failures.
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