There is an endless list of variables that factor into the design and delivery of a great Web site: hardware, software, bandwidth, content, code, copy, architecture, design, multimedia � the list seems to go on forever. But don’t worry; you don’t need to familiarize yourself with the pros and cons of every detail pertaining to individual technologies.

Instead, focus on the overall characteristics and components that go into a top-notch Web site and how to incorporate them into a new or existing site for your business.

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