Law firm marketing directors, who tend to have public relations or sales backgrounds, sometimes privately complain that their firms are too conservative when it comes to selling themselves. So some applaud the idea of bringing in a lawyer with a sales bent to fill the role if that will make a firm more open to the concept of promotion. Kelley Drye & Warren has hired such a person: Theodore R. Voss, their new marketing director who was a former general counsel.
July 23, 1999 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
Theodore R. Voss, the new marketing director at Kelley Drye & Warren, has unusual, but fitting qualifications to sell the firm’s services: He is a lawyer and a former general counsel. In fact, he even hired Kelley Drye to handle general corporate matters.
His education and his most recent experience heading the law department of Starter Corp., a Connecticut-based maker of sports apparel, gives him credibility in a position that is sometimes marginalized within law firms.
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