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Winning a jury trial is not about which side has the most rational argument or the better logical presentation. Jurors expect flash and drama. But sizzle alone will not win trials, either. The challenge for the successful litigator is to meet jurors' expectations for compelling presentations while at the same time connecting with jurors in a meaningful way � one that is persuasive and not just entertaining. This requires an understanding of how the modern juror thinks in the courtroom.
February 04, 2008 at 12:00 AM
1 minute read
The original version of this story was published on National Law Journal
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