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Dreier LLP plans to launch an alliance this week with SK Sport and Entertainment, a firm in London, to promote athletes in the U.S. and European markets. The New York-based firm expects to announce its alliance in London, where the New York Giants and the Miami Dolphins play the first regular season National League Football game outside North America at Wembley Stadium on Oct. 28. In June, Dreier launched its sports practice. The firm has certified agents who represent athletes in negotiating professional contracts and selecting professional services. SK Sport and Entertainment is a boutique firm founded in 2002 that specializes in rights management, sponsorship, event management, music clearance, TV and film rights and intellectual property in the entertainment, sports and media industries. The firm’s clients include the 2000 Sydney Olympic Games, the 2002 Manchester Commonwealth Games, the 15th Asian Games and the Royal Ascot.

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