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In an age of increasing competition, firms don't want to be seen as regional rubes tied down to one location. Some are aggressively marketing themselves as "national" or "international" firms in an attempt to shrug off the stigma of a central location. It's a move designed to market firms to a wider base of clients and to signal to lawyers in outposts that they are an integral part of the operation.
May 06, 2003 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
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