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Brian Goodman has bought himself a ticket to the top, moving to the senior corporate counsel spot at Paciolan, Inc. The Irvine, California, company is one of the largest ticketing equipment and software suppliers in the world. Goodman, 28, who earned his law degree at the University of Kansas, recently left the GC spot at Palo Alto-based AltaVista, Inc. He is now Paciolan’s sole in-house legal counsel, filling the spot vacated by the now-retired Mark Adamson. At Paciolan, Goodman says he will work to streamline the legal side of sales and direct the company’s licensing efforts and intellectual property activities. “We are primarily a ‘ticketing solutions’ company. We don’t sell tickets to fans or patrons. Rather, we provide the software and services that enable venues to sell directly to their customers,” he says. Goodman deals with a star-studded set of clients: sports franchises, museums, and performance venues, such as the Buffalo Bills football team, the American Museum of Natural History, and the San Francisco Ballet Association. As Goodman notes: “Tickets are mission-critical for those industries.” But for the attorney, getting to the ticketed events is a rarity, due to the infrequency of job-related travel. Occasionally, though, there’s an exception. “Next time I’m out in Arizona . . .” Goodman says, laughing. The Arizona Diamondbacks are that exception. Not only does the team hold the world championship in baseball, it is also one of Paciolan’s sports franchise clients. Goodman hopes to find important business to attend to in Arizona soon.

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