Whether engaging an audience, providing customer service or fostering a sense of community between co-workers, social media presents an opportunity to augment the way a business communicates.

Research firm eMarketer released a study in 2013 that estimated the total number of social media users globally at 1.73 billion, and according to the Pew Research Center, 83 percent of those between the ages of 18 and 29 maintained some level of social media presence in 2013.