The Food and Drug Administration is rewriting the regulations governing how consumers are informed about prescription drug risks. The agency seeks public feedback on the proposed rule by June 28, 2010, at http://www.regulations.gov.

Published March 29, 2010, the proposed rule would require that direct-to-consumer prescription drug advertisements on television or radio convey information about major side effects and contraindications in “a clear, conspicuous, and neutral manner.”