Berkeley Premium Nutraceuticals Inc., maker of the erectile dysfunction product Enzyte, known for its “Smiling Bob” ads, has reached a multi-state agreement with state attorneys general to pay $2.5 million for unsubstantiated product claims and deceptive business practices.
“Smiling Bob may have been happy, but customers were not,” said California Attorney General Bill Lockyer in a press release. “The defendants violated consumer protection laws that rest on a simple principle: business must deal with people fairly and honestly. This settlement will prevent further violations and compensate consumers harmed by the defendants’ practices.”
