A Brooklyn federal judge has entered a preliminary injunction barring Snuggly Plushez LLC from selling stuffed animal products similar to rival Ontel Products Corp.’s Pillow Pets and from registering search terms with Google’s AdWord’s program that could steer shoppers looking for Pillow Pets to Snuggly Plushez’ websites.
Eastern District Judge Roslynn R. Mauskopf’s opinion in CJ Products v. Snuggly Plushez, 11-cv-00715, handed down Monday, is one of the first in the U.S. Court of Appeals for the Second Circuit to address copyright violations associated with the AdWords program, which allows companies to register certain words or phrases that will lead Google to display the company’s ads when the term is searched for online.
