I have many clients doing exciting things — from moving to new and improved offices, to rolling out new websites, blogs, microsites and other initiatives. And each and every one of them asks me how to promote — to the max — this unbelievable news!
When law firms spend thousands of hard dollars and non-billable time creating new marketing products, they expect there to be a marching band and fireworks. Well, the truth is that this news is only interesting and exciting to clients if you can show them how it will enhance their world — not yours.
This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.
To view this content, please continue to their sites.
LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.
For questions call 1-877-256-2472 or contact us at [email protected]