I have many clients doing exciting things — from moving to new and improved offices, to rolling out new websites, blogs, microsites and other initiatives. And each and every one of them asks me how to promote — to the max — this unbelievable news!

When law firms spend thousands of hard dollars and non-billable time creating new marketing products, they expect there to be a marching band and fireworks. Well, the truth is that this news is only interesting and exciting to clients if you can show them how it will enhance their world — not yours.

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