For some attorneys, developing a personal marketing plan can feel like an exercise in futility. Often it is something that is done to appease firm management and written without a lot of thought and energy. Inevitably these plans are tossed aside, only to be consulted when next year’s plan is due.

This article is a fresh look at the right way to create and execute a personal marketing plan. If you have a genuine desire to build new business, and follow these tips, the personal marketing plan you develop will be an effective one.

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