The primary objectives for networking by lawyers and other business professionals are to increase visibility and demonstrate credibility with clients, potential clients and peers. In a world where the claim of expertise is often indistinguishable, at least on the surface, from actual expertise, it’s critical to clearly exhibit subject matter expertise to the target market. Instead, so many lawyers fall into the trap of describing their attributes and accomplishments as a proxy for demonstrating expertise.

A more compelling approach is to find ways to clearly demonstrate that expertise. In this column, we discuss a subject that is at once overplayed and misunderstood: the art and practice of blogging.

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