X

Thank you for sharing!

Your article was successfully shared with the contacts you provided.

Lawyers in a solo or small firm law practice often find themselves intimidated by the business aspects of managing their own firm. Marketing in particular is troubling to attorneys, who have been trained to tread cautiously inside the ethical boundaries that prohibit solicitation. Yet in New York City, simply hanging out a shingle will not bring new clients into the office. In this metropolis with 75,000 attorneys, a lawyer’s shingle often comprises simply one of hundreds of names listed in the lobby directory of a midtown high-rise office building. Focused, proactive marketing is essential to the success of the small law practice.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Advance® Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]

 
 

ALM Legal Publication Newsletters

Sign Up Today and Never Miss Another Story.

As part of your digital membership, you can sign up for an unlimited number of a wide range of complimentary newsletters. Visit your My Account page to make your selections. Get the timely legal news and critical analysis you cannot afford to miss. Tailored just for you. In your inbox. Every day.

Copyright © 2021 ALM Media Properties, LLC. All Rights Reserved.