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Are you still trying to figure out why you should have a LinkedIn profile? Perhaps you thought you had done all you needed to as a LinkedIn user because you now have a profile and you hit the accept button when people ask to connect with you. That’s where many people stop, but it’s only the beginning for my clients and me.

This is a true story: My client, a managing partner of the Atlanta office of a national law firm, stated categorically that he knew of absolutely no one who could arrange for a meeting with the general counsel of a company he was targeting for new business. Turns out, upon further research on LinkedIn, that the chief executive officer of that target company just happened to be his roommate in law school. That’s the kind of information that only a social media tool like LinkedIn can offer. It’s one of the reasons I have become such a raving fan. With a few clicks, a whole world of opportunity opened for my client.

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