An Alameda County, Calif., jury late last month returned a $50 million verdict (.pdf) in a class action that sought relief for Californians who’d bought Avacor, a hair-loss remedy that was marketed as an all-natural, clinically tested product.

Attorneys fees have yet to be decided, said L. Timothy Fisher, of Walnut Creek, Calif., firm Bramson, Plutzik, Mahler & Birkhaeuser. New York lawyer Scott Bursor and New York firm Faruqi & Faruqi also represented the plaintiffs. There were about 150,000 purchases of Avacor in California during the class period, but since some were reorders, the exact size of the class is unclear, Fisher said.

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