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We took special note of a New York Times story over the weekend about what appears to be an increase in litigation and other dispute resolution over claims companies make about themselves and competitors in advertisements. The advertising industry’s self-policing organization — the National Advertising Division — says 2009 will mark a record year for formal complaints filed at the agency, which can hear disputes and issue recommendations but has limited enforcement powers. (Companies seeking a stronger remedy, such as injunction barring the airing of an ad, must file a lawsuit.)

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