Habush Habush & Rottier is one of Wisconsin's largest law firms, but search for iterations of "Habush" and "Rottier" and a sponsored link for Cannon & Dunphy attorneys often shows up. The practice of paying for keywords on search engines to boost one company's link over a rival's has occasionally prompted a rival to claim trademark infringement, but Habush is trying a new angle. In a suit filed Thursday, Habush accuses its competitor of violating privacy laws.
November 20, 2009 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
A lawsuit in Wisconsin is bringing a fresh challenge to the practice of paying for keywords on Google and other search engines to boost one company’s link over a rival’s.
The practice has occasionally prompted a rival to file legal challenges alleging trademark infringement. Now a Wisconsin law firm is trying a new angle — accusing its competitor of violating privacy laws.
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