LinkedIn is very different from Facebook and similar social networking sites. LinkedIn is designed for businesspeople to share professional contacts; there is limited personal information and no photos (other than a headshot should you choose to post one). It works this way: You build a profile (essentially your resume) and then invite people into your online network. You use that online network to tap into the networks of the people you know. And best of all, it is completely free to join.

This site is typically used to find an “in” with a particular person or company. It is also helpful for background and intelligence gathering regarding executives and companies. But to really make LinkedIn work for you, you need to know and use some of the finer features, which are discussed below.