The days of phony online reviews and bogus testimonials are officially over -- or at least the Federal Trade Commission hopes so. The FTC on Monday published its long-anticipated final guidelines laying out how companies can use consumer testimonials and celebrity endorsements to promote their products and services, both in the online and offline worlds. The guidelines had not been updated since 1980.
October 06, 2009 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
The days of phony online reviews and bogus testimonials are officially over — at least the Federal Trade Commission hopes so.
The FTC Monday published its long-anticipated final guidelines laying out how companies can use consumer testimonials and celebrity endorsements to promote their products and services, both in the online and offline worlds. The guidelines had not been updated since 1980.
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