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Back when legal marketing meant hanging shingles and Yellow Pages ads for potential new clients to let their “fingers do the walking,” reporters turned the pages of phone books, directories and the newsroom Rolodex to locate and contact attorneys.

But once high-speed Internet became ubiquitous in homes and offices, the analog age ended. Conventional shingles and finger walking are now passé. The Internet is now the starting point for every journalist and nearly three-quarters of Americans who seek information, goods or services, including legal services.

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