Centuries-long traditions and professional prohibitions against actively marketing legal services have fallen by the wayside in today’s increasingly competitive, consumer-oriented environment. Prospective clients are using the Web to find legal counsel, just as they find all other goods and services. And if you cannot provide ready access to this sort of information, you may find yourself at a competitive disadvantage. Like it or not, a Web presence has become imperative for a successful law practice.
But what if you don’t have a six-figure budget to develop a Web site? Are you left with any desirable options? The answer is yes.
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