Overload has become the status quo. Lawyers and marketers rarely feel they have enough hours in the day to both meet all client needs and stay abreast of potential business opportunities. Could the extremely publicized phenomenon of social marketing such as LinkedIn, MySpace, Facebook and Avvo be a panacea? The Delaware Valley Law Firm Marketing Group recently hosted a program to evaluate if this marketing tactic is as highly effective as it is visible. The speaker was Oliver Picher, president of Visible Influence.
Picher suggested that a Web site qualifies as a social media site when the majority of content is user-contributed. He also observed that these Web destinations provide means for lawyers to enhance networking, highlight the depth of their expertise in particular practice areas and attract clients — all without leaving the office.
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