In the early, primitive days of marketing professional services, there weren’t enough people doing marketing for law, accounting and consulting firms to think much about marketing department management. The exceptions, of course, were the larger firms, particularly those for which, in the beginning, having more people on staff was readily equated to better marketing.

Marketing, at the beginning, was invariably assigned to a partner who had only a vague idea about marketing and the marketing process and, certainly, no marketing experience.

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