Where do you keep business cards once they're handed out to you -- buried under papers on your desk? Shoved in a drawer? If so, consultant Larry Bodine says you've created a junkyard of information -- a business development disaster. Attorneys need to realize that when they receive a person's business card, they've obtained a piece of gold. Bodine describes four steps to turn one business card into, possibly, multiple clients and contacts. After all, whom you know is more important than what you know.
June 11, 2008 at 12:00 AM
1 minute read
The original version of this story was published on Law.Com
I know where you keep your business cards. They’re in little piles on your desk, buried under other papers, where you left them when you returned from a past conference or event. Otherwise, you’ve tossed them into a drawer where you expect you can find the right card when you need it.
You’ve created a junkyard of information — a business development disaster. You need to realize that when you receive a person’s business card, you’ve obtained a piece of gold:
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