Gowling WLG has launched an AI-assisted service called Saturn, which it says will help clients make their brand protection strategies more data-driven and provide a legal strategy bolt-on.

The idea behind Saturn is to improve the services of its global brands team, not just by re-creating existing AI-based platforms that identify online fakes but by adding legal analysis and strategy to those results, said John Coldham, London-based partner and U.K. head of brands and designs at Gowling WLG.