Racecar drivers constantly fight for a better spot to move up in the standings.

Today, drivers and the racing world around them — including owners of racetracks and motorsports series along with sponsors, agents and attorneys — are confronted with another proverbial jungle to navigate. This one, however, lives online, not the racetrack. The advent of digital sports memorabilia in the form of non-fungible tokens (NFTs) has created a web of rights in racecar driving along with other independent, contractor-like sporting enterprises such as boxing or Ultimate Fighting Championship (UFC).