Morgan & Morgan, self-described as the nation’s largest personal injury law firm, is planning to have at least 10 student-athlete endorsements per season, as the firm remains one of the few U.S. law firms to make name, image and likeness partnerships with college athletes.

In trying to grow its business with the Z Generation, Morgan & Morgan has now signed agreements with more than 30 students and recently completed a deal with Barstool Sports to have a crossover of student-athletes who have worked on the Barstool platform.