In the world of consumer branding, cannabis suddenly seems to be the new “It Girl.”
Last week, CBD-maker Charlotte’s Web teamed up with Major League Baseball in a multiyear deal that includes the release of a tincture sporting the league’s logo. Then on Monday, Uber Eats announced a deal with cannabis platform Leafly to deliver marijuana in Toronto, an arrangement made simpler by Canada’s legal regulated market. And finally on Wednesday, Green Thumb Industries said it would lease space at Circle K convenience stores in Florida to sell medical marijuana products through its RISE dispensaries starting in 2023.
