In the world of consumer branding, cannabis suddenly seems to be the new “It Girl.”

Last week, CBD-maker Charlotte’s Web teamed up with Major League Baseball in a multiyear deal that includes the release of a tincture sporting the league’s logo. Then on Monday, Uber Eats announced a deal with cannabis platform Leafly to deliver marijuana in Toronto, an arrangement made simpler by Canada’s legal regulated market. And finally on Wednesday, Green Thumb Industries said it would lease space at Circle K convenience stores in Florida to sell medical marijuana products through its RISE dispensaries starting in 2023.

This content has been archived. It is available through our partners, LexisNexis® and Bloomberg Law.

To view this content, please continue to their sites.

Not a Lexis Subscriber?
Subscribe Now

Not a Bloomberg Law Subscriber?
Subscribe Now

Why am I seeing this?

LexisNexis® and Bloomberg Law are third party online distributors of the broad collection of current and archived versions of ALM's legal news publications. LexisNexis® and Bloomberg Law customers are able to access and use ALM's content, including content from the National Law Journal, The American Lawyer, Legaltech News, The New York Law Journal, and Corporate Counsel, as well as other sources of legal information.

For questions call 1-877-256-2472 or contact us at [email protected]