Welcome to the Law Firm Disrupted, a briefing from Law.com editor Dan Packel that surveys new competitive pressures on law firms and how their managers are coping, plus insights on the tactics and tech employed by would-be disruptors. Have an opinion? Email me here. Want to be alerted to this dispatch in your inbox every Thursday? Sign up here.

In a conversation earlier this week, Phoenix attorney Jason Pritchett asked me why my readers would be interested in learning about the 14-lawyer business law boutique where he serves as a partner.