The chief innovation officer at one of Canada’s largest law firms is calling for a ban on the term “legal innovation.”

“The legal industry seems to have fallen into the trap of focusing on innovation for the sake of innovation. Instead, we should be focused on creative ways to drive value for our clients,” Judith McKay, McCarthy Tétrault’s chief client and innovation officer, and her colleague David Cohen, senior director of client service delivery, wrote on their firm’s blog.