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DIVERSITY DATA DEEP DIVE - Coca-Cola GC Bradley Gayton made waves in late January in unveiling a new set of diversity standards for outside firms working with the company. According to the new guidelines, law firms must provide Coca-Cola with self-identified diversity data for a quarterly analysis of the diversity of teams working on the company’s matters. But, as Law.com’s Zach Warren writes in this week’s Law.com Barometer newsletter, Coke is just the beginning, as more and more clients are going to begin demanding that their outside counsel maintain measurable diversity metrics. That means law firms need to get started on learning what to track and how to track it ASAP. “Expect to see initiatives like these truly take root within the next year, as diversity data collection becomes more of an operational need within legal,” Warren writes. “As the drive for legal diversity becomes an imperative, so too does figuring out the nuts and bolts of how to collect and examine this data.” To receive the Law.com Barometer directly to your inbox each week, click here.

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