Credit: Romolo Tavani/Shutterstock.com For Law Firms, Trade Names Can Break the 'Ego-Feeding Machine'
"A string of partner names to the public is really pretty meaningless—it's not what's important," said Jennifer Cona, managing partner of Long Island, New York-based Cona Elder Law.
February 11, 2021 at 04:02 PM
7 minute read
Editor's Note: This column is adapted from ALM's Mid-Market Report. For more business of law coverage geared toward midsize firms, sign up for a free trial subscription to ALM's weekly newsletter, The Mid-Market Report.
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