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WHAT WE’RE WATCHING
CALL ME MAYBE - From webinars and podcasts to Zoom meetings and text messages, the pandemic has shown us that there are a million and one ways to connect with current and prospective clients in 2020. But when you really want to get the message across, a simple phone call still works best, according to a new survey of general counsel, conducted jointly by strategic communications firm Greentarget and legal consulting firm Zeughauser Group. As Patrick Smith reports, the survey, conducted over several months from the beginning of the pandemic in March through August, found that the number one way GCs prefer to be contacted by outside counsel is with a personal phone call—provided, of course, that the call is relaying information that’s relevant, timely, novel and useful.
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