This article originally appeared in Scott Graham’s weekly IP briefing Skilled in the Art. We’re only in the first quarter of a trademark contest between Dick’s Sporting Goods and Overtime Sports, and already the contestants are dunking on each other.

Tip-off came June 16, when Dick’s announced it would open three outlet stores for discounted merchandise called Overtime by Dick’s Sporting Goods. The company didn’t waste any time—Overtime by Dick’s opened in Connecticut, Maryland and Pennsylvania the following week.

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