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Unfortunately, many law firm associates have a bit of extra time on their hands these days. One of the ways they can remain valuable and visible when there is not as much billable work to do is to contribute to their firms’ thought-leadership marketing efforts.

The COVID-19 crisis is creating brand-new challenges for law firms, and it is also deepening and accelerating existing trends. One of those trends, now moving at hyper-speed, is a transformation away from traditional marketing tactics in the physical world to modern tactics in the digital realm. And when it comes to marketing sophisticated professional services, thought-leadership content is at the heart of efforts to compete in the digital marketplace of ideas.

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