One name stands out on the list of 11 law firms that were vetted by Amazon to provide fixed-rate trademark services to the company’s sellers as part of its new “IP accelerator.”

Growing “virtual” law firm FisherBroyles is the sole full-service provider on the list, and its nearly 250 attorneys put it in a different category from the 10 small IP shops that are Amazon’s other partners in its tentative first step into the legal services arena.