In this episode of the Expert Perspectives podcast, sponsored by Martindale-Avvo and hosted on, we’ll hear highlights from the August 21st presentation titled, The Ultimate Guide to the Legal Consumer’s Needs, Expectations and Actions.

What do clients value in an attorney? Are they more interested in your online reviews or your fee schedule? In the age of online information, do referrals still matter? As more potential clients perform their entire attorney search online, law firms are recalibrating how they manage prospects’ expectations and clients’ needs.

Erin Gerstenzang from EHG Law Firm and Patrick Palace from Palace Law give you the secrets to using the results of “Hiring an Attorney 2019: Consumers’ Needs, Expectations and Choices,” a proprietary report that covers the legal journeys of 6,300 consumers. Drawing on data and experience, they dive into the consumer decision-making process, the value of service they expect, and how they make their final choice.

The full on-demand webcast can be found here:

Erin Gerstenzang, Esq, Owner, EHG Law Firm

Erin Gerstenzang is a trial attorney with a law practice in Atlanta, Georgia. She provides concierge-level service to clients facing drug and alcohol-related offenses. In addition to running her boutique criminal defense law practice in Atlanta, Georgia, Erin Gerstenzang is dedicated to helping other attorneys succeed in their practices. Erin was recognized by the ABA as one of the Women in Legal Tech honorees in 2019, and she was awarded the Georgia Association for Women Lawyers Visionary Award in 2019. She is on the board of the ABA TECHSHOW, and co-organizes the Atlanta Legal Tech Meet Up Group in Atlanta and is on the board of directors of the Georgia Association for Women Lawyers, and runs their Leadership Academy. She chairs the Judicial Recommendation Committee of the Georgia Association of Criminal Defense Attorneys and is on their long-range planning committee. She serves on the Women in Law Committee of the Atlanta Women’s Foundation and she was named on the Fastcase 50 list of honorees in 2018.

Patrick Palace, Esq, Owner, Palace Law

Patrick A. Palace is the owner of Palace Law, a firm of workers’ compensation and personal injury attorneys.

Patrick was the President of the Washington State Bar Association (WSBA) 2013- 2014. He is a member of the National Conference of Bar Presidents (2014-present) that prepares and trains Bar leadership nationwide. Currently serving on the NCBP Executive Counsel. He is currently the co-chair of the 21st Century Lawyer NCBP committee. He chaired the WSBA Future of the Profession Committee 2013- 2015. Additionally, he served on the WSBA Board of Governors from 2008 – 2011, the Washington Association of Justice Board of Governors for 9 years and was WSBA Treasurer 2010-2011.

Kelly Newcomb, CMO, Martindale-Avvo

Kelly Newcomb is the Chief Marketing Officer of Martindale-Avvo, where she oversees the marketing for, Martindale-Hubbell, Martindale-Nolo,,, Ngage Live Chat and Captorra. Prior to being named CMO, Newcomb served in various capacities at Martindale for more than a decade, including seven years as Director of Customer Experience and Marketing. She previously served as an in-house marketing director for a number of different law firms.

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