With rising competition and discerning buyers, it has never been more difficult for U.K. firms to increase or maintain their profit per equity partner (PEP). This pressure continues to plague firms, which are all too aware that a strong PEP figure helps them to attract and retain the best talent.

Across the U.K. top 50, average PEP remained largely static last year at £750,000. This represented no more than a 0.2 percentage point rise to 4.3 percent, and compares to 12 percent growth back in 2016-17.