At a National Bar Association panel on Thursday, Tony West, the general counsel of Uber and former general counsel of PepsiCo, said that at both companies his office has ranked law firms based on a series of diversity methods and factors—including how firms distribute work to their minority attorneys—and then have funneled legal jobs to “top-scoring firms.”

West—a high-profile African American executive who also worked different stretches at the Department of Justice, eventually rising to become Associate Attorney General under Eric Holder—also outlined from a conference-room podium how at PepsiCo he would invite the top-scoring law firms to Pepsi’s headquarters annually for “a daylong recognition.”

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