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PRIORITIES – Here’s a mismatch. A survey by public relations firm Greentarget and consultancy Zeughauser Group finds that clients value, by far, traditional media, legal industry publications and other trade press to learn about law firms, Patrick Smith reports. Meanwhile, 85% of law firm CMOs say their lawyers assign high or moderate priority to marketing through rankings or listing services. Not surprisingly, in-house counsel are most attuned to direct recommendations from trusted sources.

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