Welcome back to Higher Law, our weekly briefing on all things cannabis. I’m Cheryl Miller, reporting for Law.com from Sacramento, where the temperature tumbled to 47 degrees last night. I offer my sincere condolences to Higher Lawyers in the Midwest and Northeast who have to endure the current brutal conditions. I’ve yet to find a Polar Vortex cannabis strain, but Im sure it’s coming.

This week we look at cannabis advertising. Forget trying to run a benign medical marijuana spot during the Super Bowl. A lot of state-legal operators would just like to keep their Instagram accounts up and running. Plus, is lowering cannabis taxes in California the solution to staving off the black market? And a pro-marijuana lawmaker predicts movement on efforts to increase marijuana banking access.