Editor’s Note: This story is adapted from ALM’s Mid-Market Report. For more business of law coverage exclusively geared toward midsize firms, sign up for a free trial subscription to ALM’s new weekly newsletter, The Mid-Market Report.
Rebranding at Swift, Currie, McGhee & Hiers might appear to have been a simple proposition—yielding a new logo—but the process, just recently completed, took a year.
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