The Big Four accounting firms are pushing into legal services but how big a threat do they pose—really—to law firms?
On this Legal Speak podcast, Law.com reporter Dan Packel asks Nicholas Bruch, principal analyst at ALM Legal Intelligence, to unpack that question. Bruch explains the type of legal work the Big Four are chasing, how they approach lateral hiring and how far into the legal market their ambitions extend.
➤ RELATED COVERAGE: Big Law’s Trojan Horse: Are the Big Four Preparing an Invasion?
The Big Four have a major brand advantage over most global law firms, Bruch says, and law firm leaders who don’t see them as formidable competition are too complacent.
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