Thelonious Bunk? An Update on a Jazzy Fight Over 'Beer Gear'
After a catchy opening, the IP suit over North Coast Brewing's Brother Thelonious ale seems to be falling out of tune.
May 18, 2018 at 04:00 PM
8 minute read
Thelonious Monk Licensing Dispute
Goes Avant-Garde
I liked the opening riff played by the estate of Thelonious Monk in its dispute with North Coast Brewing Co. over the merchandising of Brother Thelonious Belgian Style Abbey Ale. It had a simple, effective hook—we licensed the jazz legend's likeness to appear on a bottle of ale, but not on t-shirts, neon signs, playing cards and other merchandise. It was catchy enough to survive North Coast's motion to dismiss earlier this year.
But now that we're getting into the improvisational part of the litigation, i.e. discovery, the tune seems to be getting lost, and a new, unexpected soloist has appeared.
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