Midsized businesses may not seem like the most exciting clients for law firms, especially as the largest and richest firms pull away from the pack with their ever-growing profits. But for the firms who have embraced it, working with midmarket clients is anything but mediocre.

A number of law firms have doubled down on their commitment to the middle market, even Am Law 100 and 200 firms such as Fox Rothschild; Vorys, Sater Seymour and Pease; Cozen O’Connor and McCarter & English. In this segment—of which definitions vary, but which generally includes businesses with $50 million to $500 million in annual revenue—these firms see a large population of clients and potential clients who want deep relationships with their lawyers more than a big brand-name firm.

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