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As the litigation environment continues to evolve, the number of cases in which focus groups and mock trials are utilized is increasing. There are many reasons to employ scientific jury research. Complex circumstances or concepts, problematic facts and difficult witnesses are all excellent reasons to employ pretrial research to help determine how to best frame a case for a jury. Furthermore, pretrial research can help narrow the focus, perfect arguments and allow for practice.
May 19, 2004 at 12:00 AM
1 minute read
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