With a market value of around $112 billion, Cisco Systems Inc. is ubiquitous. The San Jose-based company’s networking and video conferencing wares are sold across the list of Fortune 500 companies and the U.S. government is one of its largest customers.
Long-focused primarily on enterprise services, Cisco in the mid-2000s made a high-profile entrance into the small business and consumer market with its Flip video cameras, Umi videoconferencing and Linksys routers. Then over the past few years it has made an equally high-profile exit from those businesses to refocus on the enterprise market.
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