SAN FRANCISCO — Where there’s smoke, you can bet there’ll be a scrum to lead the class action.

More than 140 law firms have applied for leadership positions in litigation targeting Volkswagen A.G. over the company’s “clean diesel” emissions scandal. Among the contenders are firms such as Quinn Emanuel Urquhart & Sullivan and Boies, Schiller & Flexner, which are not typically seen on the plaintiffs side of class action litigation.

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